Keep it clean.
Wash regularly with mild, gelcoat-safe soaps — anything that won't strip wax. Soaps that add a film of repellency are even better. Salt-Away is a worthy additive even in freshwater. A few of the Turtle Wax car soaps leave a protective layer behind too.
The thing that kills any protective coating is dirt baked in by the sun. Don't let it sit. Rinse, wash, and the bond does the rest.